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THE IDEA
Develop a preschool brand experience that encapsulates whimsical wonder and is built for national scale.
SERVICES
Brand Design
Strategy
Interior Design
Signage
Playground Design
The Nest Schools is a preschool concept that delivers high quality education in beautiful facilities and has experienced rapid, national growth since its inception in 2021.
THE DESIGN INTENT
Childlike imagination, but thoughtfully refined. A brand that is brought to life with the intentionality, polish, and the precision of a premium experience.
The brand system embodied a spirited storybook feel with guidelines that could deliver consistent polish nationwide.
From website design to commissioned illustrations, the brand suite detailed every character and element that lived in the world of Buddy, the school’s iconic bluebird.
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Welcome areas make an immediate impression, weaving nest and forest motifs into the architecture to transform the brand into an immersive spatial experience.
Handcrafted signage was engineered for production at scale, pairing craftsmanship with national fabrication to create a signature brand element consistent across every school.
Playgrounds blended learning, play, and discovery through natural landscapes and signature brand elements, bringing the brand’s cast of birds into the children’s experience.
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THE NEST SCHOOLS
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