Company Timeline

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In 2005, Thad left to purchase his first Golden Corral franchise in Winder, Georgia, becoming the youngest Golden Corral franchisee in company history. He conducted a massive remodel and became the first franchisee to ever win the National Sales Volume Increase award in back-to-back years and winning the Franchisee of the Year award in 2006.


In 2008 Thad began consulting for The Bridge Learning Center and focusing on building a platform for franchising. This early consulting relationship was the foundation for his entrance into the childcare space through the eventual purchase of all Bridge Learning Center locations forming a parent company Scallions Childcare Management.


In 2013 Scallions Childcare acquired Sunbrook Academy and Sunbrook Academy Franchising, a 12 unit preschool brand in Atlanta, Georgia.


In 2015 Scallions Childcare sold The Bridge Learning Center and Sunbrook Academy businesses to a national private equity buyer. Thad began speaking nationally on the value of brand design and operations improvements as a key driver to business success.


In 2016 Better Beans Branding was born to address the need for a turn key provider of brand development, interior design, and signage services to support restaurants, childcare, and retail clients in their need to refine and enhance their facilities and branding.


2017 Better Beans has served fifteen clients in its first two operational years.


In 2019 Better Beans has served more than eighty locations across multiple industries across the U.S. helping to add financial value, increase team morale, and deliver impactful  beautifully designed spaces.


In 2020 Better Beans updates their logo and website.

Meet the Beans

Thad Joiner

CEO, Managing Partner
  • Hometown: Lilburn, GA
  • Lives in: Braselton, GA

Despite my desire to be a Fordhook, I am without a doubt a Coffee Bean. A morning man who gets 90% of his work done prior to noon, full of energy, and packing a big punch whether you want it or not.


Thad was born and raised in Gwinnett County, Georgia, and still lives there with his wife, Emily, and two children, Trace and Mia. He served in the United States Marine Corps Reserves while attending Valdosta State University.

Thad founded his first company, TS Express and bought his first restaurant at age 21. It quickly grew and he sold to partners after just one year.

After selling in 1997, Thad moved back to Atlanta and began his career with The Winston Group, a Golden Corral franchise group. There he served in many roles, opening seven locations over nine years and winning many awards, including the National Sales Volume Increase award three times.

Jordan Woodruff

VP of Design, Managing Partner
  • Hometown: Wichita, KS
  • Lives in: Athens, GA

Jelly Bean. They are colorful. Every single one is different, like our clients and design choices.


Jordan’s passion for great design comes through from the start of a project and will live on for years to come. Jordan’s attention to detail and skill for bringing great designs to life has made an impact on both residential and commercial projects from her work in the restaurant and hospitality sectors, in preschools, and in healthcare to her work in custom multi-family residential builds and custom luxury homes. Jordan dreams about compelling design and enjoys working with business owners whose vision and voice can be shared through her work. Jordan has been managing construction and delivering great interior design for almost twenty years. When she isn’t drafting renderings and managing construction projects she’s busy being the mom to Denley and Ivy and wife to world traveling classical guitarist, Dusty Woodruff.

Ted Wilcox

VP of Signage, Managing Partner
  • Hometown: Fitzgerald, GA
  • Lives in: Dacula, GA

Navy Bean. The Navy Bean is a main dish at my family BBQ’s. It’s a time to enjoy the one’s you love.


Over the last twelve years, Ted’s work providing graphic consultation and signage for business, industry and even the U.S Armed Forces has taken him across the United States. Ted’s sign packages and graphics work can be seen in college and professional sports stadiums and retail stores like Tiffany & Co, Mizuno USA, and Burberry. If you visit Atlanta, a trip to any of the local sports stadiums like the Falcons former home football field or the Atlanta Braves stadium could be a walking tour of Ted’s creativity with his design and creative stamp on many of the graphic displays and signs. But his work isn’t restricted to sports stadiums—he has designed and installed full signage packages for multi-unit preschool operators, office complexes, and even fleet vehicles. Ted’s experience with graphic design and installation lends very well to his successfully managing the municipal permitting phases of construction and installation. He appreciates the fact that quality branding and great signage are a by-product of successful collaboration.

When he isn’t creating graphics and signage, Ted is the father of two boys, TJ and Trenton, and husband to Nikita, a third grade school teacher.

Neel Sengupta

COO, Managing Partner
  • Hometown: Utica, NY by way of Waterloo, Canada
  • Lives in: Snellville, GA

KatieLea Conwell

Director of Creative Operations
  • Hometown: Austin, TX
  • Current town: Atlanta, GA

Mexican jumping bean


KatieLea discovered her passion for collaboration early in life one day during Mrs. Chatham’s 5th grade social studies class. The assignment was to create a story about a dog with magical powers – the ’90s were weird. After about five minutes of working quietly at her desk, she couldn’t keep quiet anymore and began excitedly brainstorming all of her story ideas to her tablemates. It wasn’t long before her tale had captured the attention of the class and the teacher asked that everyone return to their own work. Slightly defeated, but energized with fresh ideas, KatieLea got back to penning The Great Blue Dog Adventure, quite certain a Nobel Prize in Literature would soon follow.


Alas, most adult projects don’t involve magical dogs, but KatieLea still brings the same level of excitement to managing the process of every creative project she signs her name to. While KatieLea could happily talk about the algorithms and automations of operational systems with anyone who’s interested (spoiler alert: complicated systems aren’t most people’s jam!), her favorite part of the job is figuring out how to make large, convoluted processes run more effectively by strategizing with the people who are involved in the process.


What brands do you admire and why? Buc-ee’s! What’s the best way to trick Texans into believing that gas station food is fine dining? With bright colors, clean restrooms, friendly employees, and huge, gooey Rice Krispie treats, of course.

Ashley Walker

Director of Brand, Design & Creative
  • Hometown: Miami FL
  • Current town: Auburn GA

Tiffany & Co. Elsa Peretti® Bean, A symbol of life’s beginning.


Ashley has 13+ years of experience in interior design companies that include brands like Hunter Douglas, Home Decorators Collection, allen + roth, Valspar and more. Her award winning projects include graphic design, print design, web design, product design, branding and staying on top of the newest color and design trends.

Ashley joined our team in 2018 to pursue her passion in branding. She specializes in logo design and setting up businesses to market themselves creatively and professionally for top performance.

What brands do you admire: I have to say Apple is the master in branding. They have always been the leader in brand & design since I can remember with their signature sleek minimalism and innovation. I am a forever fan and customer. 

I’d also have to say Louis Vuitton. The mind tricks this company has made on the luxury world are truly admirable. Yes their quality is top notch and they offer great exclusivity, but their classic LV logo pattern and brown tones have little visual appeal outside of brand recognition. And for some reason every fashionista on the planet can remember their first luxury bag purchase as a Louis Vuitton. That is branding magic!